shine & strand
Your Beauty, Your Ritual
Discover practical tips, thoughtful routines and fresh inspiration for makeup, skin care and hair care.
BEAUTICIAN
Trudy Banks
Beauty has always been about more than the finished look. For Trudy, it is about discovering what makes each person feel comfortable, confident and completely themselves.
About
Take time for yourself today
Beauty is more than the finished look. It is the small time we make for ourselves — to pause, refresh and feel at home in our own skin
The cosmetics world
50 shades of great
Learn how to apply
Use a good primer
Total body care
Body relaxation
Editor’s Picks
Your Wellness In Your Control
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How Often Should You Exfoliate Your Face? Find the Right Frequency
Exfoliating your face can help remove dead skin cells and leave your skin feeling smoother and…
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Makeup Routine Step by Step: 7 Essential Steps
Building a makeup routine does not mean you need a large collection of products or a…
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How Often Should You Wash Your Hair? A Simple Guide
Knowing how often should you wash your hair can be surprisingly confusing. Some people shampoo every…
Makeup
Makeup inspiration and practical tips
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Common Makeup Mistakes: 10 to Avoid
Even when you have good makeup products and know the basic steps, small mistakes can make…
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How to Apply Make Up: 9 Easy Steps for Beginners
Learning how to apply make up can feel overwhelming when you are just starting out. There…
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Makeup in Order: 7 Steps for a Flawless Look
Knowing your makeup in order can make getting ready much easier. With so many products available,…
Hair Care
The Hair Care Edit
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How to Moisturize Hair: 7 Easy Ways for Healthier Hair
Hair can start to feel dry, rough, dull, or difficult to manage when it is not…
Skin Care
A Ritual For Every Kind Of Skin
Glow-Up Routine
A skin care routine for glow up doesn’t have to mean buying a shelf full of products or following a 10-step routine.
Nighttime Guide
A good nighttime skincare routine does not need to include a long list of expensive products.
A More Thoughtful Approach
To Skin Care
From everyday essentials to thoughtful rituals, discover skincare stories, ingredients and products that help you care for your skin with confidence.
GET READY
Don’t Forget A Thing Before You Go Out
Start With Skin That Looks Well-Rested
Cleanse, hydrate and give your skin a little attention before the makeup arrives. A soft, fresh base makes everything else behave better — including your foundation.
Give Your Hair Enough Time To Cooperate
If tonight’s hairstyle requires three pins, a curling tool and a small miracle, start early. Style, pin, spray and check the back before declaring it finished.
Makeup, Nails And The Final Colour Decision
Choose your makeup look, pick a nail colour that works with the outfit and leave enough time for the polish to dry. Wet nails and a last-minute outfit change rarely make a good team.
“Who is this beauty?” people around me ask. “I saw her too when I looked in the mirror — and she was me.”
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A LITTLE MORE BEAUTY, WHEN YOU NEED IT
Explore practical articles, thoughtful routines and fresh inspiration for your next beauty moment.